"Love Generation" is the 18th single released by dream, and it is their second single as a 7-member group. It was released on August 11, 2004 in a CD only edition. First pressings included one of four stickers, each featuring one of three group members, or the group as a whole. Stickers for the rest of dream's members were included with "PURE", released the previous week.
Like "PURE", "Love Generation" was promoted as an "one coin CD", selling for 500 yen (the highest denomination of Japanese coin). Each CD is essentially half a single, consisting of an A-side and the instrumental version of the other's title track. Both "PURE" and "Love Generation" were written for the August 2004 stage musical BEAT POPS "FIGHTING GIRLS" (starring Matsumoto Rio and dream), and released as part of the BEAT POPS project.