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YURINO

Suzuki Yurino (鈴木結莉乃), better known by her stage name YURINO, is a Japanese social media influencer, business woman and model, and former performer and rapper. She is a former member of the groups Happiness, E-girls and Sudannayuzuyully.

She left LDH JAPAN on December 31, 2020 and subsequently graduated from the three groups she was part of.[1]

Biography[]

Early Life[]

Suzuki Yurino was born on February 6, 1996 in Miyazaki Prefecture, Japan.

Prior to auditioning to LDH, she attended EXPG in her hometown, Miyazaki, since 6th grade of elementary school.

2008[]

On August 10, she won the semi-Grand Prix at the LDH DREAM GIRLS AUDITION 2008.[2]

2009[]

On July 24, she joined Happiness as a performer.[3] From that day, her stage name became YURINO.

2011[]

On February 9, she made major debut with Happiness with their single "Kiss Me".

On April 24, she was announced as member of E-girls, having a concurrent position between the group and Happiness.

2016[]

On November 9, she was announced as a member of the unit Sudannayuzuyully as a rapper, being the first time she would be using her vocals in a group.[4]

2018[]

On November 30, she launched a collaboration collection with the women's street wear brand X-girl which was entirely directed by herself.[5][6]

2019[]

In August she collaborated with X-girl for a second time on a collection titled WANNA BE RICH. The collaboration was released on August 30, and the special event X-girl×YURINO “WANNA BE RICH” HOUSE PARTY to commemorate the launch was held on the same day.[7]

2020[]

In October she collaborated with X-girl for a third time on a collection titled LOVE OVER MONEY. The collaboration was released on November 13.[8][9][10] In addition, the project included the first triple collaboration with toy manufacturer MEDICOM TOY's "BE@RBRICK" for a model based on YURINO's image.[11][12]

On December 15, she announced that she would be leaving LDH JAPAN on December 31 following E-girls' disbandment, and subsequently also leaving Happiness and Sudannayuzuyully. In her announcement message, she revealed that after E-girls' disbandment was decided she thought about her future and made the decision to leave LDH to start a new path on her life.[1][13]

Announcement by YURINO
Thank you very much for your constant support to YURINO.

I would like to share some news. I will leave LDH after December 31, 2020.

Since the moment when the disbandment E-girls was decided, I started to think about my future and my intentions. I thought about what I really want to do many times and decided to start a new journey. Thank you very much for supporting me all along.

Since I love dancing, I left my hometown Miyazaki for Tokyo and joined LDH in 2009. In LDH, I began to dream and realized many of my dreams. I have experienced a lot here. I have been an artist of LDH for about 11 years and accumulated a lot of experience and met many fans. I am so grateful for that. I really feel blessed that I was able to join LDH. I am so proud to be an artist and a member of LDH!

It was not easy to make this decision. This is the first time for me to be so anxious, but I made this decision after careful consideration. I will sincerely support 5-member Happiness, new challenges of Yuzuna Takebe as well as other people who have been working hard together with me! I will also keep on doing my best!

In order to express my gratitude to fans, I will spare no effort to present you the final stage performance on December 28! I hope you can support E-girls/Happiness/Sudannayuzuyully till the end.

You may be surprised at this sudden news, but I would like to thank everyone for your constant support to YURINO from E-girls/Happiness/Sudannayuzuyully!


YURINO[13]

In the same month, she directed a collaboration of E-girls and LDH apparel's brand 24karats titled "24karats GOLD E-girls DIGGERS".[14][15]

On December 31, she left LDH JAPAN and subsequently graduated from Happiness, and also left E-girls and Sudannayuzuyully with their disbandment.

2021[]

On February 1, YURINO and Suda Anna launched the project "episode" together. In this project, they would talk about exciting trends, and produce apparel and cosmetic products for "girls who enjoy shining in their own way".[16]

In May she became the campaign model for a collaboration between the brands PUMA and X-girl.[17][18]

Personal Life[]

Relationships

In December 2023, YURINO appeared in the music video of the song "SUNSHINE" by Japanese hip-hop artist vividboooy in which he declares his love for her, revealing their relationship. Both also posted couple pictures on their Instagram accounts following the music video release, with the captions calling each other "my sunshine" and "my santa".[19][20]

Works[]

Music[]

Music Video Appearances[]

  • [2018] CRAZYBOY - "Double Play"
  • [2023] JP THE WAVY & JIGG - "What's Poppin feat. LANA"
  • [2023] vividboooy - "SUNSHINE"

Trivia[]

  • Happiness member characteristics:
    • Color (unofficial): Yellow
  • Specialty: Hip-Hop dance
  • Hobbies: Swimming
  • Favorite Food: Almond jelly, macaroni gratin
  • Goal: To become an artist who is known for her smiles
  • Was the shortest member of Happiness.
  • Admires fellow group mate SAYAKA, who attended EXPG in Miyazaki with her.
  • Very confident: "I'm conscious of being myself without wavering. I'll stick to what I believe is cool. There is nothing that I cannot do. I try to live with a positive mindset, without the mindset of running away or not being able to do something."[21]
  • Very interested in fashion: "I am small, so I pay attention to layers and balance. Also, I don't like to wear fashion that look like other people's, so I try to make them look a little different. I often shop in Harajuku or, more recently, on the Internet. It makes me happy when people ask me, 'Where did you get that?'"[22]
  • Loves changing her hair color: "I like bright high tones. [...] Usually I change my hair color in a month or two depending on my mood."[22]
  • A fan of K-Pop.
  • In terms of beauty, she likes foreign-style makeup, and admires the "cool, crisp look of Kylie Jenner".[22]
  • In an interview in 2018, she revealed that she would like to produce cosmetics in the future.[22]
  • On October 21, 2015, she started an Instagram account, being the first Happiness member to make one. On December 31, 2020, she opened a new personal Instagram account following her departure from LDH.

References[]

External Links[]

v - e
Sudannayuzuyully logo
CategoryGallerySongs navbox
Members
Members YURINOSuda AnnaTakebe Yuzuna
Discography
Albums 1. SYY
Best Albums 1. THANK YOU
Other Albums E.G.POWER 2019 ~POWER to the DOME~
Singles 1. OH BOY • 2. CALL ME NOW
Digital Singles 1. LOOK AT ME NOW • 2. MAGIC TIME
Concerts & Tours
Concerts Featured In E-girls: E.G.EVOLUTIONE.G. 11E-girls PERFECT LIVE 2011▶2020LIVE×ONLINE IMAGINATION "E-girls / Happiness / Sudannayuzuyully"LIVE×ONLINE BEYOND THE BORDER E-girls LAST LIVE
Happiness: Happiness LIVE TOUR 2016 GIRLZ N' EFFECT
E.G.family: E.G.POWER 2019 ~POWER to the DOME~
Units & Other Acts
Associated Acts E-girlsHappiness
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